
Overall thoughts
Bottom line: I love not having to think of what to make for dinner, or go out and buy the stuff to make it! I don't mind grocery shopping, and I do cook dinner nearly every day, but receiving a box that has recipe cards and exactly the amounts of each ingredient that I need? It really is extremely convenient. And they do really give you everything you need - all you need to have stocked in your kitchen is olive oil, salt, and pepper (and occasionally a tablespoon of butter for Hello Fresh). The recipe cards are really helpful too - detailed instructions and even photos of the process in addition to the finished product.
I also love the opportunity to try recipes that I would normally be intrigued by but never actually make, since they call for some obscure (according to my pantry's stock, anyway) ingredient that I don't want to buy a whole container of and use only once. But these boxes have exactly the amount of fish sauce or ras el honout spice blend or whatever it is, and that lets us try all kinds of flavors that we would be intrigued enough to order at a restaurant, but never actually make on our own.
But those perks are actually also the downsides for me. Because I do grocery shop and cook dinner regularly, it feels a little silly to be paying more to still be the one doing the cooking. Granted, it's still quite a bit cheaper per serving than going to a restaurant, but it's a bit more than usual home cooking. Also, much as it's nice to branch out, I like my go-to recipes because I can cook them and also field 20 zillion questions/requests from a 4-year-old, empty the dishwasher, set the table, and feed the dog all the while. Multitasking is often a must on a busy weeknight, so doing these new-to-me recipes is a little more enjoyable on the weekend (with a glass of wine, of course).
Beyond that, here are some specific thoughts on the two services we've tried - Blue Apron and Hello Fresh. Pricing is pretty similar on them (about $9.99/serving for 2-person plans and $8.99/serving for family plans), but my experience was a bit different - so read on for pros/cons, and who each one would be best for...

Blue Apron
- Really delicious food. Really good. I feel like the menus are things I would be interested in at a restaurant, but would never cook on my own, so it's fun to get to bring that into my kitchen.
- Great opportunity to cook different flavors and formats. I specifically choose our boxes based on things that I don't often cook, in fact - lately that's meant any fish recipes, Asian and Moroccan flavors, and anything that has you make a sauce (since I am clueless about making sauces on my own, but Peter LOVES a dish with a sauce). I feel like this is where I derive the most value from a service like this, if I choose the recipes accordingly.
- Many of the recipes have quite good portion sizes - so we can do the 2-person selection for the 3 of us (and sometimes even have a bit left over)
- Plenty of choices (I think 6?) per week, so there's a lot to choose from - and it's sometimes hard to narrow down your selection of 2 or 3 from there.
- Super easy to put on hold if you don't want any meals delivered that week (just enter your "skip this week" before the deadline). Same with Hello Fresh.
Cons
- Recipes are pretty labor-intensive. There's always a 30-minute meal recipe available each week, but even with those, or the 45-50 minute ones, it feels like I need to be doing something the entire time. Rather than the stick-it-in-the-oven-and-work-on-other-chores approach I like with my cooking. While the food is delicious, when I'm done cooking I feel a bit tired...
- ...which is not good because there are often a ton of dishes to do after.
- While I've got this collection of handy recipe cards (which I love - I'm sick of trying to cook recipes off my phone, with the screen constantly turning off!), I don't feel like I can actually remake some of them, because they come with special spice blends or things labeled "soy marinade". What is that?! How do I reproduce it?!
- There's a charge for shipping if you only want 2 meals/box, and no charge for 3 meals/box. I'd rather have 2/week, but, man, paying shipping is annoying.
- Recipes never get repeated in a year - which I guess could be a perk, for lots of variety, but a couple of times I've wanted to try more than 2-3 and wish the other interesting ones would show up again later for me to try.
Best for
People who are into cooking; those who have wide-ranging palates or want to expand the flavor profiles they cook; people who like to go out to restaurants a lot but want to save a little money or cook more at home (it turns out to be very reasonably priced if you think of it as a replacement for going out - and I say some of the recipes are definitely restaurant menu-worthy); people who are fairly comfortable in the kitchen but wouldn't mind learning some new techniques/flavors.
Some recipes we've tried
- Katsu-style wild Alaskan pollock
- Honey-butter barramundi with zatar roasted veggies (soooo good)
- Spicy pork & Korean rice cakes (really good sauce flavor)
- Chipotle roasted vegetable salad with farro (spicy!)
- Pork chops & balsamic-pear compote
- Middle Eastern baked chicken & rice (yummmmm)
- Top Chef seared grassfed steaks (yummm again)
- Chickpea and cauliflower tagine

Hello Fresh
Pros
- Pretty generous portion sizes - with the 4-person family plan I could cook half at a time and easily feed the 3 of us, and then cook the recipe again with the other half of the ingredients later.
- Related, I liked that many of the recipes included two sides, one more starchy and one straight-up green veggie, so it felt like a well-rounded meal, and again, plenty filling.
- Hendrik liked all of these meals. Dinner winner!
- When you receive multiple meals in one box, they're completely separated into paper bags. With Blue Apron you have to sort through all of the ingredients for what you want - minor detail, but it's quicker when you can just pull the one paper bag out of the fridge for tonight's recipe!
- No shipping charges.
Cons
- The recipes felt a little basic to me - especially in comparison to Blue Apron. In particular, the stir fries and pasta dishes I tried felt very similar to recipes I already make, so it didn't feel like as good of value then.
- Along with that, I didn't always love the lineup of options. This might be because we were doing the family plan, which is specifically geared toward being more kid-friendly. So there was always a taco option and a burger option - but again, I make a variety of those already, so I don't want to pay more for their options. Also I didn't like that they didn't have any fish options ever in a family plan. If part of the value in doing a meal subscription for me is branching out, I really want fish to be an option.
Best for
Families; people who want to make a quicker/simpler meal; those who are less comfortable in the kitchen or need some help with cooking basics.
Some recipes we've tried
- Figgy pork tenderloin (I've made this one again - really good sauce)
- Cherry balsamic pork chops
- Honey sesame chicken tenders
- Barbecue pork meatloves
- Pasta in tomato cream sauce (meh)
- Sesame honey beef stir fry
Bottom line, I enjoy the concept, but it's not going to be an every week thing for us. I probably will reactivate the plans if I get some great coupon (after I cancelled the first time, Hello Fresh sent a 50% off coupon that was too good to refuse), or if I'm really feeling in a cooking rut and need something to pull myself out of it. They're also pretty great to have arrive on the day you get home from a vacation - no worries on shopping! And if I were going for most interesting and exciting, I'd definitely pick Blue Apron; if I were going for family-friendly convenience, I'd go Hello Fresh.




















































